Wednesday, July 14, 2010
"adidas, Official Sportswear Partner of the London 2012 Olympic and Paralympic Games, today announces the appointment of leading British fashion designer Stella McCartney as Creative Director for its adidas Team GB ranges, overseeing the design of both athlete kit and fan wear for the adidas brand.
For the first time in the history of the Summer Games, the deal will see a top fashion designer work with a leading sports brand to design competition wear for both the national Olympic and Paralympic Teams.
adidas, which has designed and provided performance enhancing kit to Team GB since 1984, approached McCartney about the role of Creative Director to ensure that British athletes at London 2012 don’t just have the best performance kit but the most stylish too. As a result, adidas will continue to develop the most innovative technical products available with the creative design input of a British fashion icon.
Sports fans can now get in on the act as well with a special adidas Team GB lifestyle range designed exclusively by Stella McCartney. The range will launch in autumn 2010 and will incorporate both women’s and menswear collections.
This appointment is a new development for McCartney who already designs a women’s sports-inspired performance range for the brand – adidas by Stella McCartney. "